The strength of this option of study is its liberal arts orientation. The program is designed with the idea that knowledge of communication is for life. The option provides breadth and depth of knowledge in how processes of communication create and sustain society and culture. Students learn to critically analyze the social structures, cultural practices, organizations and institutions that result from our patterns of communication.
A hallmark of the educated person is his or her ability to interpret communication situations and to communicate appropriately. Because communication plays a pivotal role in every aspect of personal, social, and work life, students receive practical and theoretical preparation necessary for achieving their potential. Critical and analytical studies focus on the circulation of meaning, distributions of power, and everyday ethical practices in a wide variety of contexts. Courses include interpersonal and small group communication, organizational communication, persuasion and public advocacy, race and gender studies, and theory integrated with research.
Studies indicate that a broad education in communication studies increases the likelihood of obtaining employment and maintaining career success in such settings as government, medicine and health care, media, the arts, business and industry, education, and the family. In addition, this option provides students with an excellent foundation for graduate work leading to the M.A. or Ph.D. in communication. Increasingly, students who pursue this option select a career path that includes education beyond the bachelor's degree.
See Academic Advisement list of majors for course descriptions and requirements.