Special appeals solicitation

Procedure to request a special appeals solicitation

Special Appeal – a special appeal, for the purpose of working with the development office, is any solicitation that doesn’t have a focused ask for the Millersville University Scholarship Fund and falls outside of the time period of the primary mailings and emails requesting contributions for the Millersville University Scholarship Fund.

Special Appeals (direct mail or email) time frame:
Summer: August 15-19, 2017 |  Deadline for request: July 5, 2017
Fall: October 16-20, 2017 |  Deadline for request: September 1, 2017
Winter: January 15-19, 2017 |  Deadline for request: November 13, 2017
Spring: April 9-13, 2018 |  Deadline for request: February 26, 2018

There are two on-line giving events that departments and clubs may wish to utilize to request gifts and have them directed to a certain area.

  • One Day Give ~ October 5, 2017
  • I LOVE MU WEEK ~ Will likely occur in February 2018

Steps:

  1. Complete a job request 6-8 weeks prior to the intended drop date (form below).
  2. Development will request a mailing list from the Office of Advancement Information Services.
  3. You will receive a copy of the mailing for review prior to it being sent out.
  4. Development will send a report of contributions received on a quarterly basis.

If you have additional questions, please contact Heather Morris, heather.morris@millersville.edu or 717-871-7784.