UC&M - University Identity

Key Message #1

Millersville has a great reputation.

Founded as a beacon of academic opportunity over 150 years ago, today’s Millersville University is one of the most highly regarded public universities in its region of the United States. We are home to a faculty of dedicated educators considered among the very best in their disciplines. Millersville is distinguished by intelligent, hard-working students who embrace the life of the Lancaster area and contribute substantially to its betterment. Our graduates are much sought after by employers, and many earn their way into the most rigorous programs offered by the finest graduate schools. Each Millersville class sends well-prepared professionals and caring citizens into the communities of the Commonwealth, where they make substantive contributions to the future, establishing in each generation the value of their alma mater.

Key Message #2

Millersville offers abundant academic resources.

Our three schools offer innovative programs taught by leading professors in their fields, who produce learning opportunities that are both comprehensive and deep, often beyond the depth available in larger Universities or private colleges. Indicative of our commitment to going the extra academic mile, 94% of Millersville’s professors have earned terminal degrees in their fields. Our students are taught by these professors, never by teaching assistants. As a result, our students work with intensity and passion, excited by the possibilities of study in a wide range of sub-disciplines. Many dig deeper, joining their professors in collaborative undergraduate research projects. Given these rich educational opportunities, Millersville students are inspired not only to earn a degree, but to make a continuing contribution as scholars in their chosen fields of study.

Key Message #3

Millersville awakens the intellect.

Our faculty and staff recognize that every student arrives with energy, intelligence and promise. With access to world-class educational resources, a solid liberal arts foundation, and a closely collaborative learning environment, our students are taught, mentored and inspired by professors who pay attention to the context of their students lives beyond the classroom. Millersville professors work with their students’ individual talents and skills, encouraging in each a passion to know more, and a hunger to achieve. The educational community of Millersville endeavors to awaken a sense of limitless possibility in its students, creating the conditions in which students can become conscious of their own intellectual capacity to explore these possibilities, and of their own motivation to do so. This is Millersville’s commitment to the education of the public it serves.

Key Message #4

Millersville is a supportive and enriching community.

From opening day in 1855, we have demanded the best from our students. At the same time, our faculty, staff and administrators have always found a way to give each and every student a helping hand or the extra push they need to excel. In addition to academic opportunities, Millersville provides a broad-based support system to nourish body and spirit. Our experiential learning programs, athletic teams, and diverse clubs and organizations help our community, as well as our students, to strengthen and flourish. We are all enriched because the people who are Millersville – staff, faculty, students, parents, and alumni – believe that a good life begins with learning, that hard work leads to great things, and that caring leads to a better world.

About The Identity

August, 2006, marked the kick-off of Millersville’s new institutional identity campaign, “Seize the Opportunity.” The result of a year-and-a-half long research and exploration project, Millersville University is focused on implementing the tools of reputation building. These tools include:

  • The Mission Statement - What we are
  • The Positioning Statement - What we are best at, for whom and why.
  • The Millersville University Promise - The fundamental statement of what we promise to do more effectively than any other institution.
  • The Signature - The promise and challenge we make to all our constituencies.
  • Key Messages - Define the collective Millersville experience
  • University Graphic Identity - Our visible mark

Our University’s voice is clear. And we are energized at the prospect of sharing the good news of a Millersville University education.

Contact Information

Duncan Alumni House 

University Communications
& Marketing

Duncan Alumni House
P.O. Box 1002
Millersville, PA 17551-0302

Phone: 717-872-3586
Fax: 717-871-2009

Office Hours:

Monday - Friday
8 a.m.-4:30 p.m.

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