EAB Conference

EAB Conference: The Donor Investor Imperative

EAB Conference
Thursday, February 1, 2018
Bolger Conference Center, Gordinier Hall (second floor)
40 James Street, Millersville PA 17551

The Donor Investor Imperative: Engaging with Advancement for Transformational Ideas and Impact

Audience: Provosts, deans, academic leaders; student affairs and community engagement leaders; their frontline fundraising staff that represent their units; advancement communications/marketing and stewardship/donor relations staff

Recent years have brought the rise of “donor investors” in higher education fundraising. This session will explore how to successfully cultivate and close gifts from this new breed of philanthropists. Ultra-high-net-worth donors today thrive on engaging directly with academic leaders on the development of substantive and impact-focused projects. EAB will discuss how institutions are developing transformative gift opportunities to appeal to these donor investors and how deans and university leaders can collaborate with advancement staff to engage, cultivate, and steward donors.

In particular, the session will detail how faculty and staff can collaborate to reframe traditional academic projects in compelling terms, communicate the impact of gifts on the institution and society to donors, and develop compelling narratives to present these ideas. It will also outline how staff can collaborate effectively with academic leaders and faculty to involve them in cultivation and in stewardship.

Attendees will engage in activities and discussions to define and refine “big idea” giving opportunities and to explain their impact across multiple lenses. Attendees will also design a “volunteer strikeforce,” an EAB model of gathering potential donors together around an impact-focused project.

By January 22, kindly forward your name, title and University to secure your reservation for this conference to: Special.Events@millersville.edu; attention: Carol Reichler, Director (717.871.5824)


8:00-9:00 a.m. Registration and Continental Breakfast.
Bolger Conference Center Lobby - Hand Outs and Meeting Packets will be provided upon your arrival at registration. (Participants will be seated with their own university colleagues in attendance)
9:00 a.m. Welcome: Alice McMurry, Interim Vice President for Advancement Millersville University
9:05 a.m. Rise of the Donor Investor presentation and discussion John Tannous, EAB
9:45 a.m. Sourcing, Developing, and Refining Big Ideas presentation and activity
11:00 a.m. Break
11:15 a.m. Supporting Donor Engagement through Impact Communication and Storytelling (#1)
Noon Working Luncheon (Buffet)
12:30 p.m. Supporting Donor Engagement through Impact Communication and Storytelling (#2)
1:45-2:00 p.m. Concluding Remarks: Alice McMurry
2:00-2:30 p.m. *Optional Tour is available at the Lombardo Welcome Center adjacent to the meeting venue on campus. Just opened, it is the University’s Net Zero building enhancing sustainability initiatives on our campus and houses the Admissions and Marketing departments for Millersville University. Student Ambassadors will assist in directing you.

EAB PASSHE Donor Investor Presentation

EAB PASSHE Donor Investor Worksheet

Directions/Parking/Hotel Accomodations


Hotel Recommendations:

**When making reservations, please indicate you are a University employee and request the Government rate that is provided to Millersville University. There are no block of rooms reserved, and, if needed, you will be requested to reserve with your personal credit card or one issued by your University, if appropriate.

DoubleTree Hotel 717-464-2711 $104 + tax (5 miles from campus)
Heritage Hotel  717-898-2431 $106-116 + tax (8 miles from campus)
Cork Factory Hotel  717-735-2075  $97 + tax (10 miles from campus; historic)
MainStay Suites  717-285-2500 $99 + tax (10 miles from campus)
Eden Resort  717-569-6444  $124.95 + tax (15 miles from campus)