UC&M - University Identity

Millersville University Identity

In August, 2006, Millersville introduced a “new” institutional identity campaign, “Seize the Opportunity.” The result of a year-and-a-half long research and exploration project, Millersville University is focused on implementing the tools of reputation building.

These tools include:

  • The Mission Statement - What we are
  • The Positioning Statement - What we are best at, for whom and why.
  • The Millersville University Promise – The fundamental statement of what we promise to do more effectively than any other institution.
  • The Signature - The promise and challenge we make to all our constituencies.
  • Key Messages - Define the collective Millersville experience
  • Institutional Identity  - Our visible mark


Our University’s voice is clear. And we are energized at the prospect of sharing the good news of a Millersville University education.

Contact Information

Duncan Alumni House 

University Communications
& Marketing

Duncan Alumni House
P.O. Box 1002
Millersville, PA 17551-0302

Phone: 717-872-3586
Fax: 717-871-2009

Office Hours:

Monday - Friday
8 a.m.-4:30 p.m.

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