University Identity

Millersville University Identity

The Millersville University brand identity is an important collection of assets that help align the University in a single voice and consistent visual representation. 

Our Mission
Millersville University provides diverse, dynamic, meaningful experiences to inspire learners to grow both intellectually and personally to enable them to contribute positively to local and global communities.


Our Vision
We will transform each learner’s unique potential into the capacity for successful engagement in career and life opportunities.


Our EPPIC Values
Exploration, Professionalism, Public Mission, Integrity and Compassion


Our Goals
Engage Learners, Ensure Long-Term Success and Embrace Agility

Brand Tools

  • Key Messages
    Define the collective Millersville experience
  • Promise
    The fundamental statement of what we promise to do more effectively than any other institution