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ACADEMIC DISCOURSE |
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Developing Effective Discourse An Ongoing Discussion |
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| WORDY |
CONCISE |
| Sale of surplus tappers is one of our primary needs. (10) |
We must sell our surplus tappers. (6) |
| This manual of instructions was prepared to aid our dealers in being helpful to their customers. (16) |
We prepared this instruction manual to help our dealers serve their customers. (12) |
| It is the responsibility of our Production Department to see that it meets the requirements of our Sales Division. (19) |
Our Production Department must meet our Sales Division's requirements. (9) |
2. Have I used too many words to express simple, unimportant, or obvious ideas? Are the verbs strong and direct?
| WORDY |
CONCISE |
| The collision had the effect of a destructive force on the duplicator. (12) |
The collision destroyed the duplicator. (5) |
| We have enclosed a pamphlet which shows further details of construction on page four. (14) |
Page four of the enclosed pamphlet shows further construction details. (10) |
| Three days ago you asked us to investigate the problem of discomfort among your office workers. . . We have made our study. Too low humidity is apparently the main cause of your problem. Your building is steam-heated; therefore, your solution is to. . . (41) |
Too low humidity is apparently the cause of your workers' discomfort. Since your building is steam-heated, your solution is to . . . (21) |
3. Have I poured out ideas and facts too rapidly for the reader's comprehension?
NEGATIVE EXAMPLE
Our deluxe models have chromium, rubber-insulated fixtures for durability, economy, and easy maintenance, and convenient controls to cut down on installation costs and necessary adjustments. They operate on AC or DC current and incorporate the latest principles of electronic controls which means flexibility in their use, better adjustment of the thermal units, less chance of error, and reduced labor costs per unit of production.
4. Have I used vague words instead of more vivid and convincing specific words?
| VAGUE |
SPECIFIC |
| contact |
call, write, visit |
| slowly |
about as fast as you normally walk |
| soon |
by March 15 |
| This television set is high quality. |
All components in this television set meet or exceed government specifications for use in manned satellites |
5. Have I keyed the language to my reader's understanding?
(Though you may be writing a paper for me, you need to be clear to peer editors as well.)
| EXCESSIVE, OVERWRITTEN |
ACCESSIBLE, DIRECT |
| The defendant is renowned as a person of intemperate habits. He is known to partake heavily of intoxicating beverages. Further, he cultivates the company of others of the distaff side, and wholly, regularly, and consistently refuses and abstains from earnest endeavors to gain remuneration. |
The defendant drinks, chases women, and refuses to work. |
| The choice of exogenous variables in relation to multi-collinearity is contingent upon the derivations of certain multiple correlation coefficients. |
Supply determines demand.
|

| Self-indulgent, immature |
Appropriate to the occasion |
| The clouds were fluffy as white sheets fresh from the dryer. |
The clouds were primarily cumulus, formed as the warm, moist afternoon air was forced upward, producing the summer thunderstorm. |
1. Have I expressed my ideas so that the reader will feel that I am helpful, courteous, and humane?
| TACTLESS |
TACTFUL |
| You neglected to take care of the requirements of form 123. |
To enjoy the full benefits of your new ABC, simply follow the procedures outlined on form 123. |
| We want our check. |
To keep your account in the preferred Ed customer class, send our check for $142.33 today. |
2. Have I tailored my message to my reader's desires, problems, circumstances, and probable reactions to the purpose of my message?
| FLAT DETAIL |
DETAIL ADAPTED TO READER NEED |
| This cookware is guaranteed to with stand temperature changes. |
Because Creston cookware can withstand extreme changes in heat and cold, you can safely move any piece from your freezer to your microwave. |
3. Have I emphasized it (the data) or you, the reader, instead of I or we? Avoid metadiscourse.
Readers tend to lose a sense of self-consciousness and disappear into the world of a well written text, entirely focused on its ideas. There are ways to break that focus, though, and they should generally be avoided unless the reader is being instructed to stop, think, and act in a very directed, conscious way. There are two very specific kinds of metadiscourse:
- I statements. An author does not need to use metalanguage such as 'I think, believe, imagine, etc. Readers presume that as the default.
- You statements. Often authors uses generic 'you' when in fact what said reflects their own unexamined beliefs or those of their organization. The problem is that when readers see such 'you' statements, they stop to query whether that is in fact the case, which throws them out of the text and into a self-conscious state. In that moment, the audience has been lost.
| WE (or Datacentric) ATTITUDE |
I or YOU ATTITUDE |
| Good: The data shows that the earth is approximately round. |
Bad: You would be foolish to believe that the earth is flat. |
| Good: It is necessary to have a coherent theory of the models. | Bad: I believe that it is necessary to have a coherent theory of the models. |
| Less good: We regret that you've had so much trouble with our product, and we apologize for not solving your problem sooner. |
Better: You were right to ask me about the troubles you've been having with your new car. Thank you for this opportunity to answer your questions and set the problem right. |
4. Have I expressed my ideas so they reflect good public relations for the organization (letters) or good human relations with my colleagues (reports, memos)?
| POOR ATTITUDE |
GOOD ATTITUDE |
| You must remember that we've more responsibility here at CEC than worrying about some one's fingers getting caught in some machine. |
I've asked Mr. Sanders, a safety consultant from Health Enterprises, to investigate and suggest possible procedure and machine modifications. |
| Your decision was so stupid and unprofessional that I would suggest a career in shoe sales. |
I believe it would be helpful for us to arrange a meeting in the very near future so that we can discuss the your findings. |
5. Have I tactfully avoided words and phrases which imply that my reader is dishonest, careless, or mentally deficient?
| TACTLESS |
TACTFUL |
| Obviously, if you'd read my comments about your paper carefully, you'd be able to answer these questions yourself. |
I'm glad to clear up these questions for you. |
| In order to complete the claim you made, simply. . . |
To complete your transaction, . . . |
6. Have I stressed the positive and avoided emphasizing ideas my reader may view unfavorably?
| NEGATIVE |
POSITIVE |
| I regret to inform you that your admission to candidate status has been delayed until you complete the following requirements. |
Before you are admitted to candidate status, you will need to complete the following requirements. |
| On March 3, we sent you the accidental injury forms and requested that you return them to the Health Center. It is now March 27, and we have not yet received your reply. |
To receive your check from Student Insurance, please file the accidental injury form we sent you on March 3. |
1. Have I structured my letter or report according to what my reader's reaction to my message is likely to be?
- Have I used the direct approach (which begins with good news or the main idea and fills in necessary explanation later) when my reader is likely to consider my message favorable or neutral?
- Have I used the indirect approach (which begins with a buffer and requires necessary explanation and detail before the decision is stated) when my reader is likely to consider my message unfavorably or when he or she will need to be persuaded?
2. Have I included transitions which will show my reader the relationships between my sentences and paragraphs?
3. Does one paragraph logically follow the preceding paragraph and lead into the one which follows?
Since most writers have problems with only particular types of spelling, grammar, and/or punctuation errors, keep a list of your "errors of choice" with the correct form and the rule that governs each. Read through your material carefully before you send it out for peer reviewlooking for those errors which you frequently commit. Slowly reading through your letter or report once for EACH of these errors will, in most cases, catch your favorites. Insure that your reader's attention is focused on your message, not on your mechanical errors.
Unless otherwise noted, the general style sheet for my courses is as follows:
- Single spaced, left adjusted, 12 point Times New Roman font with a space between paragraphs.
- MLA citations, preferencing parenthetical citation within the text and a Work Cited section at the bottom in 2009 format.
- Memo format for cover documents sent to me
- Alphanumeric titles in files saved as .doc, .docx, or .rtf formatted documents with no control characters (@, #, $, %, &, *, etc.) in the title.
Dr.
Bonnie Duncan
2003; Last revised 15 June 2007
bduncan@millersville.edu
1-717-871-2080
English Department
Millersville University
Millersville, PA 17551
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