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The ability to efficiently, effectively
plan, do, evaluate, and communicate the results of research is
a skill that most of you will need both professionally and personally
for the rest of your life. The college graduate's ability to isolate and
focus on a problem or issue, and then plan, do, and evaluate research
in such a way as to more clearly understand the problem and, hopefully,
find a credible solution is a skill that goes a long way to explaining
that million dollar difference in lifetime expected earnings between high
school and college graduates.
Remember, all research is not created equal. Just because research
is done does not necessarily mean that it is good research or that its
conclusions are valid. We need to be canny consumers of information.
Kinds of research and sources: There are three basic
kinds of data sources, and their information and applicability vary by
distance. If you were doing a paper on the emotional effects of job loss,
talking to someone who just lost their job would be about as close to
your topic as you could get. That's what we mean by distance. The closest
sort of research is called primary. It will get you some things that no
other kind of research can, and one of those is a sense of immediacy.
But, not all problems are best served by immediacy. Say I want to know
strategy for drinking a fairly large amount of alcohol is least likely
to give me a bad hangover after a party. My friend swears by the following:
induce vomiting by eating a spoon full of mustard to get rid of the alcohol,
have a glass of water, and then sleep it off. Pop a couple of Tylenol
in the morning. Hmmm. Will that work? Is there a better (or even a best
way)?
Primary research: This reports on actual research the
researcher(s) do, not that written by others that they find in books,
articles, and such. A key performance area in primary research is a clear
statement of methodology. There may be an appendix discussing the questions
asked in a survey, the way the research sample was selected, or even providing
a reproduction of such things as questionnaires. Why? Good research is
as transparent as possible, making it reproducible. The big question is
this: if I do the same things in the same way with essentially the same
subject group, do I get the same result? Research that cannot be reproduced
also cannot be taken seriously.
- Example: I might want to interview people at the
party, asking each what to drink in order to minimize the hangover,
but you know they're not only drunk as skunks in May themselves (unreliable
sources), but haven't personally tried all possible alcoholic beverages,
subject to different preferences and tastes, and come in a wide variety
of physical types.
- Questions researchers have to consider: As I set
up primary research, I'd need to do a literature search to see what
other research has been done in the field. I'd need to consider how
I set up my research sample, what questions I put in my the questionnaire
and why, how I select my respondents, how I assess my data, and such.
Secondary research: This reports on the research done
by others that I read. Secondary research occurs when a project requires
a summary or collection of existing data. As opposed to data collected
directly from respondents or "research subjects" for the express
purposes of a project, (often called "empirical" or "primary
research"), secondary sources already exist. These secondary sources
could include previous research reports, newspaper, magazine and journal
content, and government and NGO statistics. Sometimes secondary research
is required in the preliminary stages of research to determine what is
known already and what new data is required, or to inform research design.
At other times, it may make be the only research technique used. A key
performance area in secondary research is the full citation of original
sources, usually in the form of a complete listing or annotated listing.
Where do I go to find such resources? Well, of course you can google key
words, but that's not always the best way to seek good information. Example:
- I Google this: best drinks to minimize hangover
and get 101,000 hits. Sigh. I want to have this evening out some time
this century. So, I go on Yahoo Answers and check out a similar question
posed by 'Trixie'
and 16 people's responses to her survey question indicating what the
best drinking strategy is according to each. But, why should I trust
them (or Trixie)? That was primary research for Trixie, but it was secondary
research for me when I read about it.
Because Trixie's not all that useful, I keep at it, and find lower
down in my good search a piece by Jon Bonné of MSNBC updated 8:59
a.m. ET, Thurs., Dec. 30, 2004 called "Happy
New Year! (Ooooo, not so loud) From ‘hair of the dog’ to vitamins,
methods to minimize your hangover." She reports on some calls
she's made while putting together her article (her primary research)
as well as some articles she's chosen (secondary research) by a variety
of folks, some of whom are serious researchers on various aspects
of the subject. However, she provides no bibliography, nor does she
clearly differentiate between the guy who swears by his wife's shiatsu
massage, the researcher at Tulane who feeds her subjects prickly pear
cactus juice, and the researcher at the University of Florida who
reports that acetaminophen can cause liver damage when frequently
mixed with alcohol Interesting, but not conclusive or even highly
value added.
- Google Scholar: Still not really high quality information,
and I'm not about to trust my tender head, stomach, and liver to our
friend Jon Bonné at MSNBC, so I go to Google Scholar
next. Here, I set Google Scholar Preferences. Don't
know how? Do the three part Jing
Tutorial on using Google Scholar.
Back at Google Scholar, having set things up correctly, I type in
minimize hangover and get 2890 entries in English. That's
still high, but a huge improvement over 101,000. I think I can improve
on that by changing the search terms, though, so I type in best
way to minimize alcohol hangover, and now am down to 987 articles.
Some of them are kind of old, though, so I go to the top of the page
and click on Advanced Scholar Search and tell it
to search only on articles since 1990. That might be helpful, but
if it isn't, I can always get rid of that constraint on the search.
That done, I'm down to 746 articles, so I scan through the first few
and come upon this: "Alcohol skills training for college students."
by E.T. Miller, J.R. Kilmer, E.L. Kim, and K.R. Weingardt, found in
the book Adolescents, Alcohol, and Substance Abuse By Peter
M. Monti, Suzanne M. Colby, Tracy A. O'Leary. It's searchable, so
I do that. They seem not to have a perfect answer, but they do tell
me one useful thing: upchucking won't help, or at least not much (p.
194).
Clearly, that's not the end of my search, which would probably take
several more articles and perhaps has no perfect answer beyond abstinence,
but at least I have some useful data. I realize that there's not a
perfect answer, but at least I'll not be chugging mustard and puking
my guts out, nor will I be popping painkillers likely to do even more
damage to my much put upon liver.
I now know the difference between Google and Google Scholar, and how
to effectively use the latter. Note: when you choose a source on Google
Scholar, you may be asked for your library bar code. No problem! I
have that number stored in a safe place on my home 'puter (I'd never
store it on a public computer) so that I can quickly copy/paste it
when asked.
- Subject Indices: Don't want to use Google Scholar?
Can't focus as you'd like? No problem. Go to Ganser
Library physically or online and use their subject
or general indexes. It's important to select the right one. It would
be silly to try to pull up a science-health article on Lexis-Nexis rather
than MedLIne or Biological Abstracts, for example. From there, I can
often find what I want. As when I try to pull an article up on Google
Scholar using Find it At Millersville, off campus it's going
to ask for my library bar code and last name. Then, it'll help me find
articles and either make them available to me or send me along to Interlibrary
Loan (ILL). These days, ILL can get an article to me in very short order,
often by way of my email in 24 hours. There is no single perfect index
for most needs, let alone all of them. Linguistics is particularly problematic
because it brings together a wide variety of experts and expertise.
Examples:
- Academic Search Complete is a comprehensive scholarly
multi-disciplinary full-text database, with more than 5,300 full-text
periodicals, including 4,400 peer-reviewed journals. In addition
to full text, this database offers indexing and abstracts for more
than 9,300 journals and a total of 9,810 publications including
monographs, reports, conference proceedings, etc. The database features
PDF content going back as far as 1865, with the majority of full
text titles in native (searchable) PDF format. Searchable cited
references are provided for nearly 1,000 journals. As when I try
to pull an article up on Google Scholar using Find it At Millersville,
off campus it's going to ask for my library bar code and last name.
Then, it'll help me find articles and either make them available
to me or send me along to Interlibrary Loan (ILL). These days, ILL
can get an article to me in very short order, often by way of my
email in 24 hours.
- MLA
International Bibliography covers living Languages,
Literature, and Linguistics. The MLA International Bibliography
consists of bibliographic records pertaining to literature, language,
linguistics, and folklore. It provides access to scholarly research
in over 3,000 journals and series. It also covers relevant monographs,
working papers, proceedings, bibliographies, and other formats.
- Biological
Abstracts and BioOne Abstracts and Indices
do the same kind of thing in Biology.
- MEDLINE
with Full Text and links to Full Text Comprehensive
MEDLINE with FullTEXT provides authoritative medical information
on medicine, nursing, dentistry, veterinary medicine, the health
care system, pre-clinical sciences, and much more. This database
contains full text articles from nearly 80 leading medical journals.
Comprehensive MEDLINE with FullTEXT with MeSH includes the entire
MEDLINE collection and uses MeSH (Medical Subject Headings) indexing
with tree numbers, tree hierarchy and explosion capabilities to
search abstracts from current biomedical journals, citations from
Index Medicus, the International Nursing Index, and the Index to
Dental Literature.
Tertiary research: This is a compilation, or (usually
brief) summary of secondary research. We find it in encyclopedias (including
Wikipedia), dictionaries, bibliographies, indexes, and such. Some definitions
of Tertiary Sources:
- works which list primary and secondary resources in a specific subject
area
- works which index, organize and compile citations to, and show you
how to use, secondary (and sometimes primary) sources.
- materials in which the information from secondary sources has been
"digested" - reformatted and condensed, to put it into a convenient,
easy-to-read form.
As you can see, these are sources which are once removed in time from
secondary sources. Some examples of tertiary sources:
- almanacs and fact books
- bibliographies (may also be secondary)
- chronologies
- dictionaries and encyclopedias (may also be secondary)
- directories
- guidebooks, manuals etc
- handbooks and data compilations (may also be secondary)
- indexing and abstracting tools used to locate primary & secondary
sources (may also be secondary)
- textbooks (may also be secondary)
Examples of Primary, Secondary & Tertiary Sources
| Discipline |
Primary
Source |
Secondary
Source |
Tertiary
Source |
| Art |
Original artwork |
Article critiquing the piece of
art |
Art Index |
| Engineering |
Patent |
Derwent Patents index |
Guide to using patent literature |
| History |
Explorer's Diary |
Book about exploration |
APAIS |
| Literature |
Poem |
Treatise on a particular genre of
poetry |
MLA Bibliography |
| Psychology |
Notes taken by a clinical psychologist |
Monograph on the condition |
Dictionary of psychology |
| Science |
Journal article reporting
original coral research |
1.Biological Abstracts
|
1. High school textbook entry
on coral |
| 2. Review of recent
coral research |
2. Encyclopedia article on coral |
| Theatre |
Videotape of a performance |
Biography of a playwright |
Chronology of the play |
2002; Last revised July 14, 2008
Dr. Bonnie Duncan
bduncan@millersville.edu
1-717-871-2080
English Department
Millersville University
Millersville, PA 17551
Other Contacts:
Millersville Information Technology Help Desk:
1-717-871-2371, 1-800-509-9605
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