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Educate>Sustainable Business Management


Glossary Terms

Four P’s: a pneumonic device used to describe the key principles of a sustainable business

People: The first and most important of the Four P’s, deals with relationships with clients, employees, family of businesses, community and world

Planet: The second P, deals with acting in a mature and respectful manner towards preserving the planet

Probity: The third P, deals with issues on integrity

Purpose: The final P, deals with why we act in a sustainable manner

Family of businesses: A network of like-minded businesses with whom your business cooperates to help promote the idea of sustainability

Client: A person or organization who contracts goods or services from your company

Sustainable business: companies who promote ideas of sustainability and organic growth before profit or self-promotion

Green washing: the concept that the term green is overused and could create a kind of backlash among the public.