Writing a Successful Business Plan Contents

Writing a Successful Business Plan

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		Preface

		Unit I: Small Business
Lesson 1		The Role of Small Business/Entrepreneurship in the Economy

		Unit II: The Start Up Process
Lesson 2		Entrepreneurs: Characteristics and Self Analysis
Lesson 3		Concept Development

		Unit III: The Business Plan
Lesson 4		The Business Plan
Lesson 5		Business Description
Lesson 6		Marketing Strategy: Industry Analysis
Lesson 7		Marketing Strategy: Product
Lesson 8		Management and Options
Lesson 9		Financials
Lesson 10		Executive Summary