Reading List Textbooks
In an effort to help you remedy the undergraduate business prerequisites needed for the MBA program, the following reading list can be used as a replacement for taking the undergraduate marketing and management course. The book will be required reading. An exam will be given to test basic principles and substantive issues contained in the book. Each student must pass the test with a 70% or higher. Please call the MBA program office to schedule the exam at (717) 872-3622. Textbook information follows:
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BUAD 630 Marketing Management: the prerequisite for this course can be completed by an independent study reading list.
Textbook: Principles of Marketing
Edition: 12th
Author: Philip Kotler, and Gary Armstrong
Publisher: Prentice Hall
ISBN: 0-13-239002-7
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BUAD 650 The Management Process: the prerequisite for this course can be completed by an independent study reading list.
Textbook: Management: A Competency-Based Approach
Edition: 10th
Author: Hellriegel, Jackson, and Slocum
Publisher: South-Western
ISBN: 0-324-25994-8
Degree Requirements
Nondegree Students