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Design
The UC&M creative staff are here to manage the development
and design of a variety of print collatoral, from conceptualization
to delivery. The designers have extensive experience in graphic
design and strive to achieve a consistent visual identity for
Millersville University. Our design team works directly with
on-campus clients to develop an understanding of marketing objectives,
and provides creative design soluions to fulfill those objectives.
Print
collatoral:
- Brochures
- Multi-page
booklets
- Posters/flyers
- Invitations/programs
- Signage/banners
- Direct
mail/postcards
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UC&M
Designers
Wendy
Sheaffer
Art Director
Phone: 717-871-5807
Wendy.Sheaffer@millersville.edu
Diane
Tothero
Graphic Designer
Phone: 717-871-5830
Diane.Tothero@millersville.edu
Dan
Yabut
Graphic Designer
Phone: 717-871-5833
Danilo.Yabut@millersville.edu |
Working
with UC&M
- Initiate
a Job: To
initiate a job through UC&M, please complete the
UC&M
Service Request Form. Your job will be assigned
to a graphic designer who will contact you to discuss the
project. At
this time, a point person from your department should be identified
who will be responsible for providing us the information and
photos we need to design the piece. You should also determine
the purpose of the piece (marketing, informational, recruitment),
target audience (students, faculty alumni), and format (newsletter,
brochure, poster, etc.)
- Consultation:
Effective, well-written, and attractive publications take
time. They require meetings and production schedules that
include adequate time for writing, editing, design, layout,
review, and printing. During client consulation, the designer
strategizes to define your goals and identify the most effective
way to reach them. This is also a great opportunity to discuss
budget, distribution, and confirm a delivery date.
- Concept
Development: Based on the information submitted,
the designer will provide you with 1 or 2 creative design
concepts for your review and feedback. Once the design concept
is agreed upon (sign-off is required), editorial and photo
selection are finalized.
- Design
Development: Changes to text and layout are made
by the designer. A full color mock-up is printed circulated
in-house for proofing. The proof then is sent to the client
for proofing and sign-off before going to print. At this time,
the printer should be agreed upon as well as confirmation
of quantity and mailing instructions.
- Printing:
To ensure a quality publication and to keep the project on
schedule, our designers oversee the entire printing process.
Please visit University
Printing and Dupicating for information about our
on-campus print shop.
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