Marketing Certificate Online Frequently Asked Questions (FAQ)

  1. Are there prerequisites for the program?
  2. Is the program 100% online?
  3. How much is tuition?
  4. How long will it take me to complete the whole program?
  5. How many credits is the program?  What courses are required for completion?
  6. Can I transfer into the Bachelor's program after completing the certificate?
  7. Are there any certain times that I am required to be online?
  8. How much time per week should I set aside for each class?
  9. What exactly is a "cohort?"  What do their names mean?
  10. How often do cohorts start?
  11. What are the basic requirements I must fulfill to be considered for admission?
  12. When can I apply? How far in advance should I apply?
  13. Will I have to register for my courses?
  14. What kind of structure are the learning modules offered in?  How many modules should I expect there to be in each class?
  15. What sort of technology will I need to succeed in the Marketing Certificate Online Program?
  16. What kind of support will I receive during my time in the program?
  17. How will I be billed?
  18. What resources, like advising tutoring, or technical support, will be available to me as a student?
  19. What kind of technical support will be available to me as a student?

Are there prerequisites for the program?

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Students who have completed an Associate's Degree in Business (or another related field) must complete the following courses within their Associate's degree:

  • BUAD 161 – Intro. to Financial Accounting
  • ECON 101 – Microeconomics
  • ECON 102 – Macroeconomics

Students who have NOT completed an Associate's Degree must complete the following course requirements before beginning the program:

  • BUAD 161 – Intro. to Financial Accounting
  • ECON 101 – Microeconomics
  • ECON 102 – Macroeconomics
  • COMM 100 – Fundamentals of Speech
  • ENGL 110 – English Composition
  • MATH 101 – College Algebra

To find out if your previous coursework will help cover these requirements, take a look at the Transfer Equivalency Page.

Is the program 100% online?

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Yes.  Our Business Certificate in Marketing Online Program is completed 100% online.  All courses required for the program can be taken completely online.  While our online students do have access to the same on-campus resources as traditional students, they will not be required to come to campus at any point during the program.

How much is tuition?

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Tuition is calculated on a per-credit basis, with fully-online students paying $373.00 per credit (in-state rate, including fees, as of Fall 2018).  For comparison, face-to-face students pay about $429.75 per credit (in-state rate, including fees, as of Fall 2018).

(Students with a residency out-of-state do pay a slightly higher rate; check the Tuition and Fees Chart for more details, and be sure to contact the Office of Online Programs with any questions.)

How long will it take me to complete the whole program?

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Most students can expect to complete the program in one (1) year, part-time.  Depending on your previous coursework, you may be able to complete the program in a shorter amount of time.  Once you are accepted, you can contact your Program Advisor for more information on your academic plan and program length.

How many credits is the program?  What courses are required for completion?

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The Business Certificate in Marketing online program consists in total of 15 credits (five courses).

PROGRAM REQUIRED COURSES

  • All of the following three courses:
    • BUAD 231 – Principles of Marketing (3 credits)
    • BUAD 332 – Consumer Behavior (3 credits)
    • BUAD 335 – Advertising (3 credits)
  • Any one of the following two courses:
    • BUAD 333 – Personal Selling (3 credits)
    • BUAD 435 – International Marketing (3 credits)
  • And any one of the following two courses:
    • BUAD 336 – Retail Marketing (3 credits)
    • BUAD 337 – Salesforce Administration (3 credits)

Can I transfer into the Bachelor's program after completing the certificate?

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Yes, the Business Certificate in Marketing Online Program is stackable into the Bachelor’s in Business Administration Online Program.  This means students are able to bring courses earned in the Certificate directly into the full Bachelor’s degree (as long as all program prerequisites and requirements for the Bachelor’s in Business Administration Online Program are met as well).

Are there any certain times that I am required to be online?

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No.  Our Business Certificate in Marketing Online Program is asynchronous; in other words, you are not required to be online at a particular time.  Should a course ever have anything set at a specific time (a video presentation, for example), it will always be strictly optional and would not affect your grade.

How much time per week should I set aside for each class?

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In general, for each three credit course, it is recommended that you set aside at least 10-15 hours per week for study and assignments.  For courses with more credits, it is recommended to budget additional time for study and assignments.

What exactly is a "cohort?"  What do their names mean?

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The MU Business Certificate in Marketing Online Program is offered via a cohort model, which means that most students begin and end the program with the same group, or cohort, of students, proceeding together at the same pace. 

Cohort names are based upon the starting semester, for example:

  • Cohort Fall 2018 begins in Fall 2018
  • Cohort Spring 2019 begins in Spring 2019
  • Cohort Summer 2019 begins in Summer 2019

How often do cohorts start?

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There are three starts throughout the year:  Fall (August), Spring (January), and Summer (May).

What are the basic requirements I must fulfill to be considered for admission?

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For students who have completed an Associate’s Degree in Business (or another related field), the following is required:

  • Completion of the following three courses as a part of the Associate’s Degree:
    • BUAD 231 – Financial Accounting
    • ECON 101 – Microeconomics
    • ECON 102 – Macroeconomics
  • Completed application
  • Copies of all official transcripts from any higher education institutions previously attended

 For those students who have NOT completed an Associate's Degree, the following is instead required:

  • Completion of the below courses:
    • BUAD 231 – Financial Accounting
    • ECON 101 – Microeconomics
    • ECON 102 – Macroeconomics
    • BUAD 161 – Intro. to Financial Accounting
    • COMM 100 – Fundamentals of Speech
    • ENGL 110 – English Composition
    • MATH 101 – College Algebra
  • Completed application
  • Copies of all official transcripts from any higher education institutions previously attended
  • Copies of high school transcripts
  • SAT scores
  • Two (2) letters of academic reference regarding the student’s ability to complete collegiate-level work
  • A 500-word essay answering the question: How will a Certificate in Marketing benefit my career plan?

When can I apply? How far in advance should I apply?

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The Business Certificate in Marketing Online Program has rolling admissions, so you can apply at any time throughout the year.  We highly recommend you apply as early as possible, as cohorts sometimes fill up several months in advance.  If you do not see your preferred term listed on the application, please email OnlinePrograms@millersville.edu or give us a call at (717) 871-7200 letting us know what you prefer, and we will let you know if it would be possible to accommodate you.

Will I have to register for my courses?

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The Office of Online Programs will always automatically register you for your courses throughout your time in the program, in order to ensure you remain with your cohort (or another advisement plan).  You must consult with your academic advisor regarding any changes or updates to your advisement plan.

What kind of structure are the learning modules offered in?  How many modules should I expect there to be in each class?

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Each course is offered for the full 14-week semester length.  You should expect to complete readings, online videos, and other activities, along with approximately 2-3 assignments per week.  The online courses are very structured, and have specific due dates for all assignments.  After completing and submitting an assignment, you can expect feedback (and a grade) from your professor typically within 5-6 days.  We understand our students are working adults, so we are very accommodating when students request additional time for assignments – just be sure to ask in advance!

What sort of technology will I need to succeed in the Marketing Certificate Online Program?

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At the very minimum, you will require a webcam, microphone, and (this is the most important part!) a reliable high-speed Broadband Internet connection.  If you think you might need a new device or are wondering if your current device will be enough, just give us in Online Programs a call at (717) 871-7200 and we would be happy to help you out.

What kind of support will I receive during my time in the program?

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We are committed to ensuring that your time in the Business Certificate in Marketing Online Program is successful and pleasant.  Even after the admissions process is over, we in the Office of Online Programs will continue to be here to help you with any non-academic questions you may have.  Questions on your bill?  Trouble with accessing your courses?  Need to modify your schedule due to life changes?  Our Student Support Specialists will be your main point of contact for all of these things, and more.

For anything academic-related, the Business Department, and your assigned academic advisor, are always there for you.  Not sure whether a particular course fits in your plan?  Trying to decide between different options?  Your advisor can help sort out all of these kinds of questions.

Furthermore, you will be provided with a number of resources to assist you in getting started when you first begin classes.  You will be enrolled in our Online Orientation, which will help get you situated in the online space.  And you will receive a copy of our Roadmap to Enrollment, which helps address almost any other question you could think of!  And as always, if you are still stumped, the Office of Online Programs, as well as the Business Department, are here to help you.

How will I be billed?

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All bills are provided to the student in a strictly electronic format.  You may view and pay your bills online through MAX.  If you have any general questions on billing, feel free to let the Office of Online Programs know, though for questions relating to your own bill you may wish to contact the Office of Student Accounts at (717) 871-5101.

What resources, like advising, tutoring, or technical support, will be available to me as a student?

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As a Millersville University student, you will have access to numerous resources to aid you during and even after your time as a student.  This includes (but is certainly not limited to):

  • Office of Online Programs
    • We in the Office of Online Programs are always here to assist you, from your very first inquiry and beyond.  Our Student Support Specialists will be available throughout your time in the Business Certificate in Marketing Online Program to assist you with any non-academic questions or issues you may have.
  • Business Department
    • You can always contact the Business Department and your Advisor, with any questions you have.  Whether academic, career planning or other professional issues, the Business faculty are here to help you! 
  • Writing Center
    • The Writing Center offers both online and in-person tutoring for writing papers, and is a great resource for any writing-intensive courses you may take (keep in mind these services may not be available during the Summer terms).
  • Library
    • As a Business Certificate in Marketing Online student, you will have full access to all Library resources, which includes a huge array of online references, periodicals, and much more.  Millersville librarians are available for phone consults and live chats, and if you live nearby, you are also welcome to come visit and utilize the Library’s in-person resources.  More information on accessing and utilizing library resources will be provided to you in the Online Orientation.
  • IT Help Desk
    • For any technical issues you may experience, the Help Desk is available with extended hours to assist you.
  • Learning Services
    • Learning Services offers many useful workshops (also available online!), provides tutoring services, and coordinates academic accommodations for students with learning and physical disabilities.
  • Career Services
    • Career Services is available for all students to assist you in preparing for developing and advancing your career during and after your time at Millersville.

What kind of technical support will be available to me as a student?

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The IT Help Desk is available for almost any technical questions you may have.  You are also welcome to contact us in Online Programs as well -- we are happy to help with many general questions, such as advice on purchasing a new computer or assistance in accessing your accounts.  Local students are also welcome to bring their computer in directly to the Technical Assistance Center (TAC) for repairs, free of charge.  If you’re not local, convenient remote assistance is also available from the Help Desk.

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