Request to communicate with prospective students

Request to communicate with prospective students

  • At which stage would you like to communicate with students? *
    At which stage would you like to communicate with students?

    Select a stage for additional information.

  • Prospect

    Prospective students enter our admissions funnel through a namebuy. This population of students have taken the SAT and/or ACT and may or may not have heard of Millersville University.

    Typical calls to action are:
    Learn More
    Visit Us
    Apply (secondary)

  • Inquiry

    Inquiry students have indicated interest in Millersville University through various ways, including a request for more information, college visits/fairs, on-campus events, virtual tour, etc.

    Typical call to action is:
    Apply
    Visit Us (secondary)

  • Applicant

    Students considered applicants have started the application process.

    Typical call to action:
    Complete your application
    Visit us

    In this stage, it's important to communicate why Millersville University is right for them.

  • Admitted

    Students considered admitted have been admitted to the University but have not yet confirmed their enrollment by paying their deposit.

    Typical call to action:
    Confirm enrollment/Pay deposit
    Visit us (secondary)

    *Data shows that students who visited campus 2+ times are more likely to enroll.

  • Deposited

    Deposited students have committed to enrolling at Millersville University by paying their confirmation deposit.

    Typical call to action:
    Checklist of next steps

    At this point, it's important to engage with the student and communicate why Millersville University is right for them.

  • Open House/Campus Visitors

    Open House/Campus Visitors is not part of the enrollment funnel but provides an opportunity to connect with students that have attended an event.

    Students that attend events and campus visits can fall into any stage mentioned above.

    Typical call to action:
    Follow up from initial interaction

    *Data shows that students who visited campus 2+ times are more likely to enroll.

  • Entry/Start Term *
    Entry/Start Term

  • Student Type *
    Student Type

  • Specific majors, interests, scholarship recipients, etc.

  • Send date: Send date: * / /
    Pick a date.

    Requests must be submitted at least 2 weeks prior to send date.

  • Please identify the email address the student to reply to with questions.

  • Best practice guidelines:

    Personalize ALL communications. Always use their name, never "Dear Prospective Student";

    Write as though you are speaking to them, ex. "You will achieve"..., never "Millersville University students achieve"...;

    Students prefer visuals and infographics;

    Short messages and bullet points have a better response rate.

  • Students like visuals. Provide photos when available, otherwise, we will select one for you.

  • Name Name *