Communication Type *
Email Text Message (160 characters max)
At which stage would you like to communicate with students? *
At which stage would you like to communicate with students?
Prospect
Inquiry
Applicant
Admitted
Deposited
Select a stage for additional information.
Prospect
Prospective students enter our admissions funnel through a namebuy. This population of students have taken the SAT and/or ACT and may or may not have heard of Millersville University.
Typical calls to action are:
Learn More
Visit Us
Apply (secondary)
Inquiry
Inquiry students have indicated interest in Millersville University through various ways, including a request for more information, college visits/fairs, on-campus events, virtual tour, etc.
Typical call to action is:
Apply
Visit Us (secondary)
Applicant
Students considered applicants have started the application process.
Typical call to action:
Complete your application
Visit us
In this stage, it's important to communicate why Millersville University is right for them.
Admitted
Students considered admitted have been admitted to the University but have not yet confirmed their enrollment by paying their deposit.
Typical call to action:
Confirm enrollment/Pay deposit
Visit us (secondary)
*Data shows that students who visited campus 2+ times are more likely to enroll.
Deposited
Deposited students have committed to enrolling at Millersville University by paying their confirmation deposit.
Typical call to action:
Checklist of next steps
At this point, it's important to engage with the student and communicate why Millersville University is right for them.
Campus Visitors
Campus Visitors are not part of the enrollment funnel but selecting this group of students provides an opportunity to connect with students that have already attended an event.
Students that attend events and campus visits can fall into any stage mentioned above.
Typical call to action:
Follow up from initial interaction
*Data shows that students who visited campus 2+ times are more likely to enroll.
Entry/Start Term *
Entry/Start Term
Fall 2021
Spring 2022
Fall 2022
Spring 2023
Fall 2023
Other
Other
Student Type *
Student Type
Freshman/First-time in College: Mostly high school students.
Transfer: Students that have taken some college courses elsewhere.
International - Domestic: International students studying in the U.S. These students are mostly high school students and students transferring from community college.
International: Students outside the U.S.
Re-entry: Students that have attended Millersville University in the past.
Second Degree: Students that have already earned a bachelor's degree and interested in earning another.
Additional student type specifics: *
Specific majors, interests, scholarship recipients, etc.
Send date:
Send date: *
/
MM
/
DD
YYYY
Requests must be submitted at least 2 weeks prior to send date.
Sender/Reply to email address: *
Please identify the email address the student to reply to with questions.
Text copy:
Maximum of 160 characters allowed. Currently Entered: 0 characters.
Email body copy:
Best practice guidelines:
Personalize ALL communications. Always use their name, never "Dear Prospective Student";
Write as though you are speaking to them, ex. "You will achieve"..., never "Millersville University students achieve"...;
Students prefer visuals and infographics;
Short messages and bullet points have a better response rate.
Photos, infographics, etc.
Students like visuals. Provide photos when available, otherwise, we will select one for you.
Name
Name *
First
Last
Email *
The Office of Admissions reserves the right to modify content to align with our established communication flow. *
I agree.