Digital Communication and Cultural Studies
The Digital Communication and Cultural Studies concentration equips students with the practical and theoretical preparation necessary for entrance into the workforce or graduate study.
Why Study This Program?
The Communication Studies option with the Communication major provides breadth and depth of knowledge in how processes of communication create and sustain society and culture. Students learn to critically analyze the social structures, cultural practices, organizations and institutions that result from our patterns of communication.
Communication plays a pivotal role in every aspect of personal, social, and work life. Students receive practical and theoretical preparation necessary for achieving their potential. Critical and analytical studies focus on the circulation of meaning, distributions of power and everyday ethical practices in a wide variety of contexts.
Studies indicate that a broad education in communication increases the likelihood of obtaining employment and maintaining career success in areas including the government, medicine and health care, media, the arts, business and industry, education and the family. In addition, this option provides students with an excellent foundation for graduate work leading to the M.A. or Ph.D. in Communication. Increasingly, students who pursue this option select a career path that includes education beyond the bachelor's degree.
Students graduate with a Bachelor of Science (B.S.) in Communication.
What Will You Learn?
Students will take a variety of courses including communication theories, research, critical-cultural studies, communication history and law.
Students also have the opportunity to pursue educational activities beyond the classroom including internships or "cooperative education programs" through the University. Past students have worked with area community theaters including the Fulton Opera House in downtown Lancaster; at local and regional radio, television and cable stations; nonprofit organizations and large corporations.
Successful graduates have gone on to work as television news anchors, reporters, writers, editors, videographers, directors and producers, radio DJs, tech-support specialists, sales representatives, account executives, social media specialists, fundraising/development specialists, special event planners, actors and small-business owners in local, regional and national companies and organizations. Other graduates have entered some of the top graduate programs for communications in the country.
- Copy Writer and Editor
- Marketing Manager
- Radio and Television Announcer
- Reporter and Correspondent
- Technical Writer
- Advertising and Promotions Manager
- Broadcast News Analyst
- Public Relations Specialist
Clubs and Organizations
- National Electronic Media Association (NEMA)
- Society of Motion Picture and Television Engineers (SMPTE)
- MUTV Ch. 99
- Public Relations Student Society of America (PRSSA)
- The Snapper
- Her Campus
- All Campus Music Organization (ACMO)
- Related Programs