Communication, Public Relations Concentration
Degree: B.S.
With a wide variety of courses to choose from, the Public Relations concentration arms students with strong writing and critical thinking skills that make them valuable in the Public Relations workforce.
Why Study This Program?
A degree in Communication with a Public Relations Concentration from Millersville University provides students with both a social science and humanistic approaches to this field. The relationship of organizations to their various publics is studied scientifically and as an art, with emphasis on writing and critical thinking as the basis for communicating. Students will study both the theory and practice of this major, while also having opportunities outside of the classroom to build their skills. Millersville's curriculum follows Public Relations Society of America (PRSA) guidelines, engages students in social media and prepares them to anticipate crisis communication situations.
“Millersville University gave me the competitive and ambitious edge that every undergraduate needs when he or she enters into a professional setting. I was always challenged to become a better version of myself, inside and outside the classroom, by my peers and my professors.”
- Ashley Duross | 2017
What Will You Learn?
Within the Public Relations concentration, students take four core communication courses, four core public relations courses and six to nine additional courses regarding communications law, theories, history, persuasion or rhetoric. Within the four core public relations courses, students will gain hands-on experience in the Public Relations II writing course, the Public Relations III research issues and cases course and the Public Relations IV campaigns course. These advanced classes allow students to work in legitimate agencies for area nonprofit organizations, leading to a wholesome understanding of the industry.
Students also have the opportunity to join the Public Relations Student Society of America (PRSSA)–a preprofessional national organization which expands students’ knowledge of the public relations field through guest speakers, events, conferences and networking. Students who may seek additional experience in media skills can write for our campus newspaper, the Snapper; work with our on-campus cable television show, MUTV Ch. 99; or create their own segment series with WIXQ, the campus radio station.
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Career Opportunities
- Public Relations and Fundraising Managers
- Public Relations Specialist
- Advertising and Promotions Managers
- Green Marketers
- Fundraisers
- Graphic Designers
- Reporters and Correspondents
- Editors
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Clubs and Organizations
- Public Relations Student Society of America (PRSSA)
- The Snapper, Newspaper
- ENACTUS
- Student Business Association (SBA)
- National Broadcasting Society (NBS)
- WIXQ-FM
- Related Programs