Bachelor of Science in Marketing

Millersville University offers an online Bachelor's in Marketing (BS). This program is designed for students who want to complete a bachelor’s degree in business and marketing and have as few as 30 college credits from an accredited institution. 

A degree in Marketing prepares students to effectively develop attractive products and services, price offerings competitively, identify the right marketplace, and use cutting edge advertising strategies to make the brand they represent stand out from competitors. Enter a variety of careers focused on helping businesses compete, grow and be successful in the marketplace.  

The Marketing online program incorporates consumer behavior, advertising, marketing research and marketing strategy with practical experience. Core courses cover a wide range of Marketing topics including marketing research, marketing strategies, consumer behavior, and international marketing.

Students entering with an associate degree in business or marketing can complete their bachelor’s degree in approximately two academic years. 

*Please note, the online Marketing program is typically completed part-time. 

ACCREDITATION

Millersville University’s Lombardo College of Business is internationally accredited by the Accreditation Council for Business Schools and Programs (ACBSP) to offer a Bachelor of Science in Marketing.

Benefits of an ACBSP Accredited Program:

Accreditation affirms the relevancy and currency of faculty, programs and courses to best serve students by assuring a focus on quality performance. Millersville prides itself on faculty and student engagement that position students for success.

Employers seek and value graduates from accredited programs because of the experience they gain throughout their education. 

Program Benefits

  • Flexible- 100% online
  • Ability to work while completing your degree
  • Courses are offered year-round to allow you to complete your degree faster

Career Opportunities

Lombardo College of Business graduates are highly competitive.

Some potential careers after graduation include:

  • Marketing Manager
  • Sales Representative
  • Public Relations Specialist
  • Market Researcher
  • Marketing Analyst
  • Social Media Marketer