Bachelor of Science in Marketing

Millersville University offers an online Bachelor's in Marketing (BS). This program is designed for students who want to complete a bachelor’s degree in business and marketing and have as few as 30 college credits from an accredited institution. 

A degree in Marketing prepares students to effectively develop attractive products and services, price offerings competitively, identify the right marketplace, and use cutting edge advertising strategies to make the brand they represent stand out from competitors. Enter a variety of careers focused on helping businesses compete, grow and be successful in the marketplace.  

The Marketing online program incorporates consumer behavior, advertising, marketing research and marketing strategy with practical experience. Core courses cover a wide range of Marketing topics including marketing research, marketing strategies, consumer behavior, and international marketing.

Students entering with an associate degree in business or marketing can complete their bachelor’s degree in approximately two academic years. 

*Please note, the online Marketing program is typically completed part-time. 

ACCREDITATION

Millersville University’s Lombardo College of Business is internationally accredited by the Accreditation Council for Business Schools and Programs (ACBSP) to offer a Bachelor of Science in Marketing.

Benefits of an ACBSP Accredited Program:

Accreditation affirms the relevancy and currency of faculty, programs and courses to best serve students by assuring a focus on quality performance. Millersville prides itself on faculty and student engagement that position students for success.

Employers seek and value graduates from accredited programs because of the experience they gain throughout their education. 

Program Benefits

  • Flexible- 100% online
  • Ability to work while completing your degree
  • Courses are offered year-round to allow you to complete your degree faster

Career Opportunities

Lombardo College of Business graduates are highly competitive.

Some potential careers after graduation include:

  • Marketing Manager
  • Sales Representative
  • Public Relations Specialist
  • Market Researcher
  • Marketing Analyst
  • Social Media Marketer
  • Admissions and Program Requirements

    Admissions Requirements

    To apply for admission, you must meet the following requirements:

    • At least 30 transferable college credits
    • A 2.0 or higher overall GPA
    • Completion of the MATH 101, ECON 101, and ECON 102 required pre-requisite courses (see pre-requisites below for more information)

    You must also submit the following:

    • A completed online application 
    • An official transcript from ALL previous institutions of higher education attended

    PROGRAM PRE-REQUISITES 

    Completion of at least 30 transferrable credits is required before starting.

    Successful completion of the following courses is required before beginning the program:

    • MATH 101 College Algebra (C- or higher final grade)
    • ECON 101 Macroeconomics (C or higher final grade)
    • ECON 102 Microeconomics (C or higher final grade)

    Program Major Requirements 

    The online Marketing program is a 120-credit degree-completion program (including transferred credits).

    Required Major Courses:

    • MKTG 431 Marketing Research
    • MKTG 332 Consumer Behavior
    • MKTG 436 Marketing Strategy
    • BUAD 161 Principles of Accounting I
    • BUAD 162 Principles of Accounting II
    • BUAD 202 Legal Environment for Business
    • BUAD 206 Business Research Methods
    • BUAD 231 Principles of Marketing
    • BUAD 251 Principles of Management
    • BUAD 307 Management Information Systems
    • BUAD 341 Managerial Finance I
    • BUAD 352 Human Resource Management
    • BUAD 358 Management Science
    • BUAD 435 International Marketing
    • BUAD 455 Strategy and Policy
    • BUAD 488 Seminar in Management and Marketing
    • MATH 151 Applied Calculus for Business
    • MATH 235 Introduction to Statistics OR MATH 130 Elements of Statistics I
    • ENGL 316 Business Writing

    After applying, a transfer evaluation will be conducted to identify how many general education credits you will need to take to fulfill degree requirements

  • Online Application & Acceptance Process
    Apply!
    • To apply for admission, please complete our quick and easy application!
    Send in all official transcripts
    • Electronic Transcripts
      • Send electronic official transcripts directly from the school to our office at onlineprograms@millersville.edu.
      • Electronic transcripts are typically the fastest way to submit transcripts.
    • Mailed Transcripts
      • Have mailed official transcripts sent directly to our office:

        Office of Online Programs
        Millersville University
        Lyle Hall, Room 208
        P.O. Box 1002
        Millersville, PA 17551


    **Transcripts must be sealed, official copies sent directly from the university or college to our office.  Any opened transcripts (electronic or mailed) are considered unofficial copies**

    Millersville University’s Online Programs offer rolling admissions and applications are reviewed for acceptance as they become complete.

    Online Acceptance Process

    Once all application documents are received, an official admissions decision will be made and a transfer credit evaluation will be completed. If accepted into the program, a packet will be mailed with further admissions information.

    To confirm acceptance and secure a spot in the program, the admissions response form and a $150 acceptance deposit must be submitted either electronically or by mail.

    Confirm Electronically:

    Confirm By Mail:
    • Deposit checks and money orders must be made out to "Millersville University" and mailed to our office address:

      Office of Online Programs
      Millersville University
      Lyle Hall, Room 208
      PO. Box 1002
      Millersville, PA 17551
  • Cohort Start Dates

    This program has cohorts starting every August and January.

    Cohort Start Date
    Fall 2021 Cohort August 23rd, 2021
    Spring 2022 Cohort January 17, 2022
  • FAQ'S AND ONLINE STUDENT RESOURCES

    Visit the FAQ's page for the online Interactive and Graphic Design program for more information on our frequently asked questions!

    Please also visit our Online Student Support Resources page for more information and additional resources available to online students!

  • Support for Online Application and Admissions

    Our Online Programs Admissions Counselor will work with students from the point of interest until confirming their acceptance to help answer questions, provide transcript updates, complete transcript evaluations, announce admission decisions and assist with confirming enrollment.

    Our Online Programs Student Support Specialists will then continue to assist online students throughout the entirety of the program to assist with any and all non-advisement questions.

    Contact our office at (717)871-7200 or onlineprograms@millersville.edu for any assistance!

  • Additional Resources
    • Search for Online Courses
      • Search through all available online courses by term, level (undergraduate or graduate), and method (fully-online or blended).
    • Tuition & Fees for Undergraduate Students
      • Check this document for exact tuition & fees for undergraduates; this includes costs for both fully online & face-to-face students, as well as in-state & out-of-state.
    • Online Programs Student Forms
      • Visit this page for a complete list of student forms used by the Office of Online Programs, such as Change of Delivery (COD) forms and Admission Response forms.