Lombardo College of Business Online Certificate in Marketing Admissions Requirements

This certificate program will allow students to gain critical advanced skills in the area of marketing by taking a variety of marketing courses fully online without having to complete a full degree program.

Students completing the Marketing Certificate are able to transfer credits seamlessly into the Bachelor of Science in Business Administration degree program when they are ready to take the next step!

Visit our FAQ's page for more information!

PROGRAM BENEFITS 
• Flexibility – 100% online and courses can be started at almost any time
• Short format – can be completed in a year of part-time coursework
• Costs a fraction of an undergraduate degree
• 15-credit undergraduate certificate
• Credits can be applied to any Bachelor’s in Business degree

PROGRAM OBJECTIVES

The Lombardo College of Business’ Marketing Certificate enables students to:
• Diversify their skills within their current major of study at Millersville
• Gain critical advanced skills in the area or marketing
• Upskill knowledge and abilities based on up-to-date practices and the latest research

PROGRAM OUTCOMES

As a result of finishing this program, students will be able to:
• Craft and implement a detailed marketing plan using a variety of media
• Understand and apply marketing analytics to strategic business problems
• Predict and shape consumer behavior using marketing models
• Identify and implement socially responsible marketing programs

PROGRAM CURRICULUM

Required Courses (6 credits)
BUAD 231 – Principles of Marketing (Required before taking all other courses)
MKTG 332 – Consumer Behavior


Elective Courses (9 credits)
Any combination of 300 or 400 level marketing courses (except for MKTG 332).

Students will work with their advisor to choose 9 credits of elective courses which best fit their interests and career goals.

 

ADMISSIONS REQUIREMENTS

Please note, the Lombardo College of Business Online Certificate in Marketing program is typically completed part-time.

For admission into the program, you must submit to the following documents to the Office of Online Programs and meet the following admissions requirements: 

1.  A completed online application (the online application is free upfront but a $40 application will be assessed once program has been started)

2.  Completion of the following pre-requisite requirements:

  • An official transcript from all institutions of higher education attended
  • A cumulative GPA of 2.0 or higher from accredited colleges or universities
  • Successful completion of the following pre-requisite course before beginning the program:
    • BUAD 231 – Principles of Marketing
    • OR the below pre-requisite courses for BUAD 231
      • ECON 101 – Microeconomics
      • ECON 102 – Macroeconomics

*Students entering the certificate program without an Associate’s Degree are not guaranteed acceptance into any of the baccalaureate programs at Millersville University

Online Certificate in Marketing Application Process

1.  Apply!
  • To apply for admission to the online Lombardo College of Business Online Certificate in Marketing program, please complete our quick and easy application!
2.  Send in official transcripts
  • Once you have applied, you can either have your official electronic transcripts emailed directly from the school to onlineprograms@millersville.edu or have mailed copies sent to the below address.  Electronic transcripts are typically the fastest way to get transcripts to us.
    • Office of Online Programs
      Millersville University
      Lyle Hall, Room 208
      P.O. Box 1002
      Millersville, PA 17551

**Please note, transcripts must be sealed, official copies sent directly from the university or college.  Any opened transcripts (electronic or mailed) are considered unofficial copies**.

*Millersville University’s Online programs offer rolling admissions and applications are reviewed for acceptance as they become complete.

Online Certificate Admissions Process

Once all admission documents are received an official admissions decision will be made and a transfer credit evaluation will be completed.

If accepted into the program, a packet will be mailed with an official admissions offer letter, instructions to confirm acceptance including a response form and an official transfer credit evaluation.

To confirm acceptance, the admissions response form and a $150 check/money order must be mailed to the below address.  Deposit checks and money orders must be made out to "Millersville University"

  • Office of Online Programs
    Millersville University
    Lyle Hall, Room 208
    P.O. Box 1002
    Millersville, PA 17551

Online Certificate in Marketing Cohort Start Dates

Cohort  Start Date

Summer 2021 Cohort

May 10th, 2021

Fall 2021 Cohort

 August 23rd, 2021

Spring 2022 Cohort

 January 17, 2022

Online Application and Admissions Support

From the time a prospective student inquires to the time they have confirmed their acceptance, the Office of Online Programs Admissions Recruiter will work with the student to help answer questions and or concerns regarding the application and admissions process, provide transcript updates, complete transcript evaluations, announce admission decisions and assist with confirming enrollment.  

After a student has confirmed their acceptance, they will continue to work with the Office of Online Programs through an assigned Student Support Specialist.  The Student Support Specialist will be available to all online undergraduate students to assist with any and all non-advisment questions.

Please also feel free to visit our Online Student Support Resources page for more information and additional resources available to online students!

  • Next Steps: Marketing Certificate Online
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