Lombardo College of Business Online Certificate in Marketing Admissions Requirements

This online certificate program allows students to gain critical advanced skills in the area of marketing by taking a variety of marketing courses fully online without having to complete a full degree program.

Students completing the online Marketing Certificate are able to transfer credits seamlessly into the online Bachelor of Science in Business Administration degree program when they are ready to take the next step!

Please note, the Lombardo College of Business Online Certificate in Marketing program is typically completed part-time.

*Students entering the certificate program without an Associate’s Degree are not guaranteed acceptance into any of the baccalaureate programs at Millersville University

PROGRAM BENEFITS 

  • Flexibility – 100% online courses
  • 15-credit undergraduate certificate
  • Classes start in Spring, Summer, and Fall
  • Short format – can be completed in a year of part-time coursework
  • Costs a fraction of an undergraduate degree
  • Credits can be applied to any Bachelor’s in Business degree

PROGRAM OBJECTIVES

The online Marketing Certificate enables students to:

  • Diversify their skills within their current major of study at Millersville
  • Gain critical advanced skills in the area or marketing
  • Upskill knowledge and abilities based on up-to-date practices and the latest research

As a result of finishing this program, students will be able to:

  • Craft and implement a detailed marketing plan using a variety of media
  • Understand and apply marketing analytics to strategic business problems
  • Predict and shape consumer behavior using marketing models
  • Identify and implement socially responsible marketing programs

 

  • Admissions, Pre-Requisites, and Program Requirements

    PROGRAM PRE-REQUISITES

    Successful completion of the following pre-requisite course(s) is required before beginning the program:

    • BUAD 231 – Principles of Marketing (C or higher final grade)

    OR the below pre-requisite courses for BUAD 231

    • ECON 101 – Microeconomics (C or higher final grade)
    • ECON 102 – Macroeconomics (C or higher final grade)

    PROGRAM CURRICULUM

    The online Certificate in Marketing program is a 15 credit certificate program.

    Required Program Courses (6 credits)

    • BUAD 231 – Principles of Marketing (Required before taking all other courses)
    • MKTG 332 – Consumer Behavior

    Elective Courses (9 credits)

    • Any combination of 300 or 400 level marketing courses (except for MKTG 332)*

    *Students will work with their advisor to choose 9 credits of elective courses which best fit their interests and career goals.

  • Online Application And Acceptance Process

    ONLINE APPLICATION PROCESS

    APPLY!

    • To apply for admission to the Certificate in Marketing Online Program, please complete our quick and easy application!

    APPLY NOW

    SEND IN ALL OFFICIAL TRANSCRIPTS

    • Electronic Transcripts-
      • Send electronic official transcripts directly from the school to our office at onlineprograms@millersville.edu.
      • Electronic transcripts are typically the fastest way to submit transcripts.
    • Mailed Transcripts-
      • Have mailed official transcripts sent directly to our office:
        • Office of Online Programs
          Millersville University
          Lyle Hall, Room 208
          P.O. Box 1002
          Millersville, PA 17551

    **Transcripts must be sealed, official copies sent directly from the university or college to our office.  Any opened transcripts (electronic or mailed) are considered unofficial copies**

    Millersville University’s Online Programs offer rolling admissions and applications are reviewed for acceptance as they become complete.

    ONLINE ACCEPTANCE PROCESS

    Once all application documents are received, an official admissions decision will be made and a transfer credit evaluation will be completed. If accepted into the program, a packet will be mailed with further admissions information.

    To confirm acceptance and secure a spot in the program, the admissions response form and a $150 acceptance deposit must be submitted either electronically or by mail.

    Confirm Electronically:

    Confirm By Mail:

    • Deposit checks and money orders must be made out to "Millersville University" and mailed to our office address:
      • Office of Online Programs
        Millersville University
        Lyle Hall, Room 208
        O. Box 1002
        Millersville, PA 17551
  • Online Certificate in Marketing Cohort Start Dates

    The Online Certificate in Marketing program does have start dates beginning every August, January, and May.

    Cohort  Start Date

    Summer 2021 Cohort

    May 10th, 2021

    Fall 2021 Cohort

    		 August 23rd, 2021

    Spring 2022 Cohort

    		 January 17, 2022
  • FAQ’S AND ONLINE STUDENT RESOURCES

    Visit the FAQ's page for the online Certificate in Marketing program for more information on our frequently asked questions!

    Please also visit our Online Student Support Resources page for more information and additional resources available to online students!

  • Online Application and Admissions Support

    Our Online Programs Admissions Counselor will work with students from the point of interest until confirming their acceptance to help answer questions, provide transcript updates, complete transcript evaluations, announce admission decisions and assist with confirming enrollment.

    Our Online Programs Student Support Specialists will then continue to assist online students throughout the entirety of the program to assist with any and all non-advisement questions.

    Contact our office at (717)871-7200 or onlineprograms@millersville.edu for any assistance!

  • Additional Resources
    • Search for Online Courses
      • Search through all available online courses by term, level (undergraduate or graduate), and method (fully-online or blended).
    • Tuition & Fees for Undergraduate Students
      • Check this document for exact tuition & fees for undergraduates; this includes costs for both fully online & face-to-face students, as well as in-state & out-of-state.
    • Online Programs Student Forms
      • Visit this page for a complete list of student forms used by the Office of Online Programs, such as Change of Delivery (COD) forms and Admission Response forms.