We have three different program offerings in marketing: the Marketing Major (our most popular), Marketing Minor, and the fully online Marketing Certificate.
The goal of the Marketing Major Curriculum is to develop students who understand the different functional areas of business with a particular focus on Marketing in order to be fully prepared to enter entry-level positions in marketing including: marketing analyst, professional sales rep, and internet marketer. This is accomplished by developing student skills in communication and analytical ability in several marketing courses in the context of the already rigorous business core curriculum that all business majors must successfully complete. Many Marketing Majors also major in Management to offer them greater perspective and more potential career paths after graduation.
The Marketing Minor is for non-business majors who want to learn marketing skills, but without pursuing a full degree option in business and is a popular choice for a variety of different students across MU including but not limited to the following majors: Art/Design, Communications, Psychology and Economics.
CERTIFICATE IN MARKETING
The Undergraduate Certificate in Marketing is also for non-business majors who want marketing skills, but want to focus on the non-quantitative areas of marketing such as advertising, consumer behavior, retail marketing, and sales or for those who wish to pursue their studies online.