Social Media Toolkit

Faculty, Staff, Alumni and Friends

How can I be involved in the One Day Give?

Facebook frame for One Day Give

One Day Give is a one-day online giving campaign designed to inspire support from every member of the Millersville community. The theme for this year’s campaign is “Give To What You Love.” The 2021 One Day Give will be held on Thursday, February 25, and the event will last for 18 hours – from 6:00 a.m. until midnight (11:59 p.m.).

Sharing your involvement with this year's event on social media is an important way you can get involved in the day. Changing your Facebook profile picture, posting to your social media pages, and sharing with friends is a quick and easy way to spread the word about the One Day Give. Your actions can inspire others to give back and support today's students. 

The following sample posts, templates, and logos are designed for your use to help publicize your involvement in Millersville University's One Day Give, and help spread the word to your social media networks. 

Event Information

Goal: Give To What You Love – support the area or areas of Millersville you love best!

When: Thursday, February 25, 2021 – 6 a.m. to 11:59 p.m. ET

Audience: Alumni, students, faculty, staff, parents, friends – the entire Millersville Community

Website: millersville.edu/onedaygive

Hashtag: #VilleOneDayGive

Help Spread the Word:

  1. Make a gift! | The best way to support Millersville on #VilleOneDayGive is by making a gift yourself. This is a great opportunity to Give To What You Love! Any amount, to any area of the University, will add up and make an impact. If you made a gift yourself, it is easier to encourage others to join the cause!
  2. Share a post on social media | Use the social media templates and images to spread the word about #VilleOneDayGive. When you make a gift, tell your fellow Marauders and encourage them to join you in supporting Millersville. Share why you give to what you love at Millersville, and where you are directing your gift to support what you love best.
  3. Create a video post for your social media networks | Share your ‘Ville story about why you “give to what you love” with your gift for One Day Give. Encourage others to give to a favorite program, team or fund that is meaningful to you. Be creative. Include the One Day Give hashtag in your post – #VilleOneDayGive – and tag Millersville University social media channels @millersvilleu on Facebook, Twitter and Instagram.
  4. Tell your friends directly | If you are with fellow Millersville alumni/students, personally ask them to get involved and spread the word. Use the provided email template to reach out and encourage your friends to join #VilleOneDayGive. Imagine the impact you can make if everyone asks just three other friends to make a donation this year!

Hashtag: #VilleOneDayGive
Make sure to use #VilleOneDayGive in any of your One Day Give social media posts – it helps spread the message of the day.

  • Facebook Frame & Logos for Social Media

    2021 One Day Give LogoShare the Logo and Change Your Profile Picture
    On Thursday, February 25, let’s take over social media! Spread our message by sharing the One Day Give logo below on Facebook, Instagram, Twitter, or any other social media. Make it your profile photo to show the world your love for Millersville!

    Social Media Sharing Images and Posts
    Share these images to encourage others to get involved!

    Download Social Logos:

    Download Full Logo:

     

    Facebook Frame for One Day Give

    Update your Facebook profile picture with the One Day Give Facebook Frame.

    How to Apply the One Day Give Facebook Frame:

    1. Log into your Facebook account
    2. Visit facebook.com/profilepicframes
    3. Search for “Millersville University”
    4. Apply the One Day Give frame
  • Sample Posts for Social Media

    Not sure what to post for One Day Give? Here are some samples to get you started – or even copy and paste! If you are short on time, you can share or retweet posts from the Millersville University or Alumni Facebook, Twitter, and Instagram accounts.

    FACEBOOK

    - Prior to February 25:

    Sample Post for anyone
    Save the date for the eighth annual One Day Give – Thursday, February 25. Celebrate this special day of giving – Give To What You Love during this 18-hour one-day online giving event, in support of funds and scholarships at Millersville University. 

    - On February 25:

    Sample Post specific for Alumni

    • Today is #VilleOneDayGive! I’m supporting my alma mater this year and giving to what I love with a gift to Millersville’s ______ (area of support). Join me and make an impact! Imagine the difference we can make if we all come together on this single day. millersville.edu/onedaygive

    Sample Posts for anyone

    • Today is #VilleOneDayGive! Give To What You Love! Make a gift and spread the word that every dollar makes a difference. millersville.edu/onedaygive
    • It’s #VilleOneDayGive. I gave to what I love and made my gift. Now it’s your turn! Join me and make your gift today at millersville.edu/give2mu
    • Millersville gave me the skills and confidence I needed to succeed in the real world. In honor of One Day Give, I am giving back to provide incredible opportunities for current Millersville students. Join me and make your gift today at millersville.edu/give2mu  #VilleOneDayGive
    • Want to learn how to make a difference at Millersville? Check out One Day Give at millersville.edu/onedaygive and make an impact! #VilleOneDayGive

    For those who are more social media savvy, tag your Millersville friends in a post encouraging/asking them to donate. Remember how well this worked for the Ice Bucket Challenge? For example:

    • It’s Millersville’s One Day Give. I made my gift. Now it’s your turn Jane Smith, John Smith, and Patty Smith. Join me and give at millersville.edu/give2mu  #VilleOneDayGive


    TWITTER

    - Prior to February 25

    Sample Post for anyone
    I’m planning to support Millersville for #VilleOneDayGive. Join me! millersville.edu/onedaygive

    - On February 25

    Sample Post specific for Alumni

    Sample Posts for anyone

    • Today is #VilleOneDayGive! One day for all Millersville Marauders to come together and give to what they love. millersville.edu/onedaygive
    • It’s Millersville’s One Day Give. I made my gift and gave to what I love. Did you? Be counted and show your support for #VilleOneDayGive at millersville.edu/give2mu.
    • Learn how to make a difference at Millersville. Check out One Day Give at millersville.edu/onedaygive and make an impact! #VilleOneDayGive



    INSTAGRAM

     Post one of your favorite photos from your time at Millersville, and be sure to use #VilleOneDayGive.

  • Email Template

    Hi _____,

    I’m writing to my Millersville friends to spread the word about #VilleOneDayGive. I just made a gift to the _________ (area of support). I want to invite you to join me today and give to what you love with a gift to the area or areas of the University you love best! millersville.edu/onedaygive Regardless of the size of your gift, together, our support on this single day can add up to make a huge difference. This February 25, give to what you love and support Millersville!

    For more information about Millersville’s One Day Give, please visit millersville.edu/onedaygive. You can follow our social media throughout the day and share your Millersville pride! If you have any questions, please feel free to contact Kate Hartman, Interim Assistant Director of Annual Giving, at 484-637-6360 or Katelynn.Hartman@millersville.edu.

    Go Marauders!
    (Your Name)